# Prompt pack: lead follow-up

Status: UNTESTED prompts from Agent Setup Lab (agentsetuplab.com). Use with leads from a web form, Google Sheet or CRM. You review and send each message.

## 1. First reply to a new inquiry (within the hour)
```
A potential customer filled in our form. Draft a reply from [NAME] at [BUSINESS] that thanks them by name, answers their specific question using only these facts:
[PASTE: services, starting prices, service area, booking link]
and ends with one clear next step: [book a call at LINK / reply with X].
Under 100 words. Friendly, not pushy. If their question isn't covered, write [CHECK].
Lead details: [PASTE FORM FIELDS]
```

## 2. Follow-up sequence (no reply yet)
```
Write 3 short follow-up emails for a lead who hasn't replied, to send on day 2, day 5 and day 12.
Each under 70 words, each with a different angle: (1) helpful resource, (2) answer a common objection: [OBJECTION], (3) polite close-the-loop. No fake urgency, no guilt.
```

## 3. Lead scoring
```
Score this lead 1–5 for fit with [BUSINESS] using: budget mentioned, timeline, location in [SERVICE AREA], and matching need. Return JSON: {"score": n, "reasons": ["..."], "suggested_next_step": "..."}
```

## Google Sheets tip
Put leads in a sheet with columns Name, Email, Message, Status, Draft. Have your automation write the AI draft into the Draft column and set Status = "Review". Send only after you change it to "Approved".